PPC Strategies to Drive Business Growth : Rare Digital Marketing

PPC (Paid Search)

Value Customers

One of the most impactful and immediate ways of attracting engaged and valuable customers to your business is through Pay Per Click (PPC) advertising.

Your Advertisement

Also known as paid search, you bid for your advert to appear on selected search results for the likes of Google, Bing and Yahoo. But striking a balance between cost, visibility and ROI isn’t straight forward.

Our Expertise

Our team have years of expertise in paid search for some of the UK’s largest and most successful brands including ebuyer, Victoria Plum and La Redoute, developing best practice and data-driven technology that brings guaranteed results.

Shopping Comparison

Price Savvy Customers

We can give your products maximum visibility to potential customers, by advertising them on Google, Bing and Facebook. For price-savvy shoppers, shopping comparison engines are an integral part of their purchasing process. If you aren’t competing here, you are missing out on some highly profitable business.

Product Feed Management

The benefits of an optimised product feed includes reduced costs and an improved experience for your customers. Through our integrated approach, we can help you create, submit and continually optimise your product feed, to give you high volume sales whilst keeping your costs low.

Transferring our business to Rare is one of last year’s great decisions. They have added value and reduced our costs from day one. In the first month alone the spend reduced by 20% and at the same time massively increased the performance across all campaigns. Twelve months on and we are still seeing regular improvements in our campaign performance.

We have invested heavily in TV advertising recently and Rare have provided very detailed reports to track the performance of these ads. The reports have been key to us determining ROI and making the decision to continue our advertising nationwide.

Rob Faulkner, Dermasave Ltd (Skinbase)

We have been working with Rare Digital Marketing across our full digital marketing strategy. We wanted to drive traffic to our website through highly targeted and well written PPC ads and increase our presence on social media whilst driving footfall to our local showroom.

The team take an extremely professional approach and provide regular reports in order continually develop our strategy and ensure maximum return on investment. We have seen fantastic results so far and we’re looking forward to seeing the business grow and develop further in the coming months under RDM’s careful guidance.

Kevin Crouthers, HCSupplies

PPC

PPC (Paid Search)

Shopping Comparison

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