We are well and truly living in the digital age, with the birth of generation Z. It’s hard to believe that some businesses are still yet to embrace digital marketing. Why? Who knows, maybe it’s the fear of the unknown or maybe it’s that they just don’t think it’s important to their business.
The truth is online presence has become an integral part of every business’ survival, as consumers move online to look for information before purchasing products or services. An integrated digital marketing strategy can help you get in front of your customers when they’re searching for your offering.
1. Measurable Results
Traditional marketing methods can be hard to measure and track. For example, it’s almost impossible to measure footfall from those billboards you spent X amount on. Never mind trying to work out how many people saw them.
One of the main reasons digital marketing has managed to surpass traditional marketing is the fact that its results are reliable and measurable. With several platforms such as Google Analytics and Google Adwords, you’ll have access to data that will allow you to optimise and focus on areas which perform the best.
We all know that many brands cut marketing out when trying to save money and budget, but it doesn’t have to be expensive. Digital marketing provides a more cost-effective way to get your business in front of your target audience and seen by the right people at the right time.
Small businesses often have very few resources, but digital marketing can provide a much better and more cost-effective marketing channel that delivers results. 40% of businesses claim considerable savings when using digital techniques compared to more traditional marketing methods.
SMEs using digital marketing techniques have a 3.3 times better chance of expanding both their workforce and business. Some digital equivalents to magazines and TV such as blogging, YouTube and Social Media are free ways to reach your target audience if you’re working with a smaller budget. Food for thought if you’re trying to think of a better way to promote your business.
3. Reach and Audience Targeting
Whether your objective is to drive website traffic, increase sales or generate brand awareness, with digital marketing you’ll never be short of reach. In fact, with over 1.1 billion people choosing to use Google’s search engine (not to mention the number of people on social media) there are plenty of chances to reach the right people.
Using PPC, SEO, paid and organic social media and content marketing, you can drill down into specific audiences and make sure your marketing activities are seen by your customers when they’re searching for your products or services online. Customer experience is one of the most important elements of marketing so interacting with customers is essential and its online channels that allow you to communicate effectively.
Digital marketing tools such as Google Analytics and social media analytics tools allow you to see exactly who is viewing your campaigns, their age, gender, location and even specific interests. So, once you’ve collected this information, you’re able to accurately pinpoint and target your audience.
4. Flexibility and Optimisation
When it comes down to traditional marketing methods vs digital marketing, flexibility and optimisation should always be considered.
For example, with traditional marketing methods such as print media, once it’s been published and distributed, optimisation isn’t usually an option. Not to mention the limited targeting options.
This is where digital marketing shines. As digital marketers, we have complete control and visibility of our campaigns. We can see everything from its current reach, performance and cost. We can tailor individual messages to reach different audiences and test different performance aspects. Digital marketing allows us access to more performance data and gives us a more accurate ROI.
5. Builds Brand Reputation
Having a good presence online also helps you to build your brand reputation. Commenting, sharing and interacting with customers on social media helps to build relationships and make sure customers are talking about you and your products or services. The more content and the more visible you can be online; the more people are going to find out about you.
Digital marketing has become a prominent way for brands to target and find the right customers. Digital techniques allow you to see the demographics of the people who are interacting with and seeing your campaigns which then allows you to target those people more accurately in the future.
At Rare Digital Marketing, we offer a range of bespoke data-driven digital marketing options. For more information click here.