Everybody wants their brand to go viral, but you need to make sure that it’s gone viral for the right reasons! As social media grows, so do the opportunities for your business to develop. Here, we’ve compiled the top six social media mistakes for your business to avoid if you want to make an impact on the web.
Have a strategy
If you go into a social media campaign without a marketing strategy, it is easy to end up with no progress and less money. You need to decide what content you want to post, when and who is responsible for it.
Don’t be afraid to choose two main social media channels and stick with them. Regular posts on two networks are better than irregular posts on them all.
Treating them the same
We talk about Instagram, Facebook, Twitter and all their friends as one but if you treat these social networks the same, you’re setting yourself up for failure. Each one has a different audience, content and customs that you need to consider when you’re creating your post.
The different audiences you can reach might surprise you, so do your research before rushing a post that might not be understood by the people it reaches. Fun fact: the fastest-growing age bracket on Twitter is 55 to 64-year olds!
The beauty of social media is that you can keep an eye on current trends easily. What is your audience talking about? Have a look, and tailor your posts.
Take advantage of current events and cash in on everyone’s latest obsession. Linking these things to your brand will make it more interesting to the public. Content that isn’t relevant is more likely to get lost in the sea of social chatter.
If you’re putting blood, sweat and tears into your social media campaign, you don’t want to fail just as it’s beginning to succeed. If someone interacts directly with your brand on a social media platform, it is usually to ask a question. Replying might just get you the business that you’ve been after.
Although you should always aim to reply to every comment, getting into an argument online is unprofessional. Keep in mind that the customer is always right, even if they aren’t! Try and reply diplomatically and ask what you can do to fix the situation.
Not tracking results
You need to be aware of which parts of your campaign are attracting the most interest, the most clicks and the most conversions. If you know this, then you can stop investing money in an ad that isn’t working or increase your spend on one that is. Google Analytics is a great way to see how your posts are performing.
Making minor mistakes
Something as simple as spelling and grammar errors can destroy the credibility of your brand. Poor quality content will make a bad impression and drive away potential interest. If you can’t even post correctly on social media, why would a customer trust you with their money?
Navigating social media can sometimes feel like an impossible task! If you would like to learn more about the issues mentioned here, Rare offers a range of social media services to make avoiding these mistakes easier. Contact our team of experts to find out how we can help you today.