If You Can't Measure It, You Can't Manage It
Client: NIBE Energy Systems UK
One of Europe’s leading sustainable energy suppliers, NIBE, wanted to develop a full PPC strategy in order to drive customer enquiries through their website and build brand awareness. NIBE’s existing PPC strategy was ineffective and out-dated and they needed the ability to track and report to evaluate PPC performance.
What we did
RDM started with a forecast of required budgets and potential results to show NIBE exactly what they could achieve with an effective PPC campaign in place. Targeted PPC campaigns were built using careful keyword research and ad text creation to meet best practice and ensure campaigns operated effectively. To ensure maximum conversions, we developed a landing page for specific product areas. We implemented end to end tracking enabling ROI reporting and optimisation as well as a full suite of reports.
By using relevant, high impact text ads, RDM generated a 14x uplift in click through rate. Ongoing bid optimisation resulted in a 50% reduction in cost per click and we have consistently exceeded forecasted enquiry volumes.
SEO and Social Media Marketing
Client: Eurosafe Solutions Ltd
Eurosafe Solutions Ltd appointed us to expand awareness of their Test and Inspection division through SEO, Content Marketing and Social Media, with robust tracking and reporting.
What we did
We developed and implemented a user-focused marketing strategy which focused on increasing social media engagement. Off the back of in-depth keyword and competitor analysis, we put together a Content Marketing plan to improve the number of ranking keywords, traffic and sales enquiries through organic search traffic.
Organic traffic has increased by 50%, with the number of keywords ranking on the first page of Google increasing by 100%. Overall traffic and sales enquires have increased by 35% and 150% respectively.
Client: Euro-Fit Systems Ltd
The team at Euro-fit approached us as they had seen sales and revenue drop significantly on their ecommerce site, resulting in the return on investment (ROI) falling. We were tasked with improving the performance of the digital marketing, aiming for 20% year on year increase in revenue.
What we did
Rebuilt PPC campaigns to best practice
Created consumer targeted PPC ad copy (with an ongoing text matrix)
Developed ROI targeted bidding strategies
Implemented a time of day strategy to ensure coverage when customers were searching
Completed SEO and Content audit
28% uplift in PPC revenue
30% uplift in total revenue
24% increase in the ROI
13% increase in the conversion rate
Client: HC Supplies
HC Supplies is one of the UK’s cheapest retailers of kitchen and bathroom products. They were looking to drive footfall to their bathroom showroom and website through paid social media. Social media targeted people who live near the showroom in order to encourage them to book a consultation, visit the showroom or the website.
What we did
We used social media adverts and boosted posts to reach HC Supplies’ local prospective customers through social media and prompt them to visit their showroom or website for more information.
By using relevant boosted posts with highly effective ad text and targeting a specific target audience, we reached over 7,000 people and the post resulted in 730 engagements. The adverts reached nearly 10,000