Designing with Daylight
Xtralite has been a client for several years, during which we have deployed a marketing strategy focused on showcasing the expertise and capabilities of the company, a leader in the rooflight and structural glazing industry.
A key ingredient of Xtralite marketing communications has been the provision of impartial topic guides and best practice advice, which helped greatly to lift the business dialogue out of the product/price arena and focus on identifying the best solution for each client project.
Most recently we have refreshed the Xtralite brand style across the literature suite and support documentation and designed and built a new website with improved navigation and content to make it easier for different user audiences to quickly identify the products and project case studies most appropriate to their needs.
A major new feature of the website is an online product selector aimed at users wishing to specify the right modular rooflight for a given projects. Users are able to make selections across a range of product attributes and performance criteria to identify the best fit product, save their selections, request a quote, and download product drawings if required.
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