Accelerating the drive to Net Zero
UBC are technology pioneers, developing revolutionary battery solutions that help reduce carbon emissions across industry sectors including automotive, defence and energy storage.
Seeking to build a new website to support the commercial roll-out of their first generation product range, UBC conducted a competitive pitch process, from which Rare was selected to undertake the project. As part of its initial recommendations, Rare had proposed that the website design was preceded by a review and updating of the embryonic UBC brand, a suggestion that was readily embraced by the UBC team.
Utilising our proven Discovery > Development > Deployment process, the Rare team first conducted a series of interactive workshops with the UBC management team in order to fully understand the brand proposition and business culture. During this highly collaborative process, a number of options for the brand development were explored and the chosen one developed into a comprehensive set of brand guidelines, messaging framework, and tone of voice.
Website design and development followed, with the Rare team also undertaking comprehensive content writing from information provided by UBC. Product names were explored together with a final set adopted to enable the twin goals of adopting names that would reinforce the technology and also offer trademark protection.
Video content was also created to explain the core technologies and deployed on the website and for standalone use.
In addition to the website and digital assets, Rare applied the new UBC branding across a full set of supporting materials. These included literature, document templates, business stationery, business cards, presentation formats, emails and social media.
Designs were also created for the exterior of the newly commissioned manufacturing site, along with the design and production of on-site and directional signage.
Following successful launch of the website in January 2023, the UBC and Rare teams continue to collaborate on the planning of website content extensions, further explainer videos and future projects.
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