Utilising our proven Discovery > Development > Deployment process, the Rare team first conducted a series of interactive workshops with the UBC management team in order to fully understand the brand proposition and business culture. During this highly collaborative process, a number of options for the brand development were explored and the chosen one developed into a comprehensive set of brand guidelines, messaging framework, and tone of voice.
Website design and development followed, with the Rare team also undertaking comprehensive content writing from information provided by UBC. Product names were explored together with a final set adopted to enable the twin goals of adopting names that would reinforce the technology and also offer trademark protection.
Video content was also created to explain the core technologies and deployed on the website and for standalone use.