Wood-burning reinvented
When Prasino wanted to launch their range of high tech, eco-friendly pellet stoves they turned to Rare for help. We quickly identified that a compelling brand story and positioning could help them transform the wood burning stove market.
Our first step was to create stand out for the brand. Coining the term Smart Stoves, to reflect the web and app enabled products and controls, we drew creative inspiration from the Italian roots of the product range, with green and red as the primary brand colours.
Key launch assets included a consumer brochure and website plus stand designs for home improvement events and a comprehensive communications campaign was created across print and digital advertising, paid and organic search, social media and content marketing.
Since launch in mid-2019, Prasino Smart Stoves has quickly established a presence in this key market sector, with the campaign driving consumer interest, demand and sales. On the back of the initial success we are now extending out the marketing communications activity and embarked on a phase of dealer and installer recruitment, backed by building a unique Partner Portal to revolutionise the lead nurturing and transaction processes through the supply chain.
Click Through Rate 18.5%
45.4% Conversion Rate
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