Mindful of the corporate brand guidelines, Rare decided to utilise the main Keepmoat blue colour to create a modern, aspirational suite of site signage. Each site was given its own positioning icon to evoke the unique, local landscape. Lifestyle imagery was added to inspire a more sophisticated, brand savvy homeowner audience.
Implementation of the new look involves bespoke tailoring to each new site. Our work includes consultation, site surveys and planning, site location branding, site signage defining key areas of sales and construction, and directional signage, both on and when approaching each site.
Elevating the dark blue palette brings warmth and luxury to the brand, creating site appeal with an easily recognisable, authentic brand presence. Homeowners leave with a positive impression and a memorable experience. The overall brand presence is also kept consistent across multiple sites, further strengthening the overall Keepmoat brand identity.