Engage With Customers
Attract Customers With Intent
One of the most impactful and immediate ways of attracting engaged and valuable customers to your business is through Pay Per Click (PPC) advertising. At Rare Digital Marketing, we like to take an in-depth look at your brand, customers and competitors so we can deliver you a paid campaign that works. As a fully certified Google Partner & Bing Accredited company we have extreme knowledge, particularly in Google Search Ads and Google Shopping Ads.
The Perfect Return On Investment
Also known as paid search, PPC is when you bid for your advert to appear on selected search results for the likes of Google, Bing and Yahoo. Pay per click is often misunderstood although a well-managed PPC campaign is one of the best ways to improve your marketing, gain traffic and convert more sales. Of course, there’s a lot more to it than that and striking a balance between cost, visibility and ROI isn’t straight forward as the wrong set-up could lead to a loss of money and weak conversions. At Rare Digital Marketing, we use targeted keywords and carefully selected bidding strategies using our knowledge to help you reach your targeted audience, without breaking the bank.
Your Advertising Budget In Safe Hands
Our team have years of expertise in paid search for some of the UK’s largest and most successful brands including Ebuyer, Victoria Plum and La Redoute, developing best practice and data-driven technology that brings guaranteed results. Once a campaign is live, we will keep a close eye on it throughout its journey so we can optimise and improve your adverts. By constantly monitoring your live ads we can assess how effective your current keywords are at converting and decide if they’re in line with your business goals. At Rare Digital Marketing our aim is to provide you with the highest number of relevant clicks to get you the highest conversion rate, but at the lowest possible cost to give you the best ROI.
If you’re still not sure about Google Advertising, or you’d like to know what results you could expect, then request your free PPC audit now, with no obligations.
'Transferring our business to RDM is one of last years great decisions. They have added value and reduced our costs from day one. In the first month alone the spend reduced by 20% and at the same time massively increased the performance across all campaigns. Twelve months on and we are still seeing regular improvements in our campaign performance.'
Euro-Fit Systems Ltd
'Since working with Rare Digital Marketing, we have seen our sales, revenue and ROI for PPC increase significantly. RDM's proactive and results focused approach has resulted in us implementing a number of new initiatives, which have delivered value to other digital channels, as well as the wider business.
Steve James, Sales Director
'We have been working with Rare Digital Marketing across our full digital marketing strategy. We wanted to drive traffic to our website through highly targeted and well-written PPC ads and increase our presence on social media whilst driving footfall to our local showroom.'
Kevin Crouthers, Managing Director
Our Latest Blogs
We’ve been a Google Partner for some time now (2 years+) and if you’ve been following us for a while then you’ll probably remember us … Read moreWe’re officially a Premier Google Partner!
Proven Methods for Generating Leads for Your E-commerce Business In order to run a successful e-commerce business, you’ll need a steady flow of customers. However, … Read moree-Commerce Lead Generation: Sales Boosting Strategies
Landing Pages Should You Be Using Landing Pages? In short, yes! You may think your website covers everything your customer needs and it may look … Read moreGoogle Ads Guide (Part 3): The Perfect Landing