We'd like to welcome Laura to the RDM team, as she joins this week as our new Digital Marketing Executive. She's joining Rare after a great period of growth in recent months.
After completing her apprenticeships in both Business & Administration and Digital Media & Social Media Marketing, Laura has been working for the last four years with Natural Cement in Barnsley, covering social media, creating onsite content and working on events and exhibitions. Her work with Natural Cement really impressed us, as she managed to develop a great content calendar, with limited creative resources at her disposal, developing an engaging online presence which helped the business attract new clients.
Coming on board with Rare Digital Marketing, Laura will predominantly be managing social media accounts for our clients, making sure all content is up to scratch and building that all important organic following. She's also adept at blog writing, which is great for our clients, as she will be putting SEO and audience focused content together, building on our already strong team in helping clients attract targeted traffic and creep up Google rankings.
Her outgoing personality, which stood out in her interview (we hardly managed to get a word in!), has already been a big hit in the office; we're sure she'll fit in perfectly with the whole team. Laura has even managed to make a few unprompted cuppas which is always a bonus. She'll go far.
Favourite Food: Sunday Dinner (she is veggie though, so we're not sure what this consists of)
Favourite Drink: Rum & Coke
Pets: One Cat (Suti) and a Bearded Dragon (Drogon)
Hobbies: Make Up*
*As part of Laura's development (specifically Google Tag Manager and what not), she will be working on her own make up blog. Keep checking: www.makeupwarrior.co.uk to see how she's getting on.
5 Signs You Need a Digital Marketing Agency
Many small to medium businesses just don’t have the in-house resources to effectively market their business in order to increase exposure and drive business growth. When it comes to budgets, marketing is usually the first to be cut but not marketing your business or getting your brand name out there can be hugely detrimental to sales. This is even more true when it comes to digital marketing. Many businesses can’t see the value in digital marketing and don’t understand the effects it can have on your business. However, with so many people now accessing the internet on their mobiles on the go to research, make purchases and chat to their friends, if you want your business to grow and be seen, you HAVE to be online.
Google Ads Guide (Part 1): Setting Up Your Ads
So, your business is doing well, and you’ve decided to invest a percentage of your marketing budget into Pay Per Click (PPC) using Google Ads – previously known as Google AdWords So, where do you start?
In this article, we’ll be looking at the initial steps in setting up a Google Ads account.
6 Digital Marketing Trends You Cannot Ignore in 2018
With no digital marketing strategy in place, you could be missing out on a huge customer base. If you’re not sure where to start with your strategy or you’re struggling to get significant results, we’re here to help you out! We have compiled a list of the top digital marketing trends you should be thinking about including in your 2018 strategy. Starting now will help you to remain well ahead of the competition and will save you a large amount of work in the New Year!
How to Avoid Disaster When Your Search Rankings Fail
You’ve spent a huge amount of time, resources and effort in getting your website into the top organic search results for your chosen keywords and phrases. You wake up one morning and realise that traffic to your site has fallen significantly along with your rankings. Is there a quick fix? Should you panic? Before you start, check these factors in our quick guide first!