Now that the New Year is in full swing, you might be thinking about launching a brand new website to help your customers get the most out of their experience with your brand and to help you increase conversion rates. Now that the Christmas rush is over, it’s time to start paying more attention to your website to make sure you’re getting the most from it. So, whether you’re a small business launching your first website or you have redeveloped your website to make it look more modern and user-friendly, before pressing the live button, you will want to start building your SEO strategy to help you get off to the best possible start.
Always remember that SEO is a long-term process and your strategy will start in the building of your website and carries on throughout its lifetime. Get the strategy right in the beginning and you will save hours of time and tears later down the line. Here’s our SEO checklist for launching your new website, follow these steps and make life much easier for you and your team later down the line!
Search engines continuously look for ways to find the best and most relevant information and results for the searcher and this need to take into account on-page content in order to match the information with the search.
When creating content for your website, you’re going to want to know which terms your customers are searching for and the intent behind them. This will be crucial to your SEO strategy because search engines will crawl your pages for relevant and informative content to show to searchers. Search engines will only choose the websites that have the most relevant content related to a user's search otherwise no-one will use them! Imagine if next time you used Google, the search churned out irrelevant content, you would quickly turn to an alternative search engine.
Once you have your list of keywords, look at your website very carefully and decide which pages are most relevant for each group of keywords and include them in the copy. To rank effectively for your keywords, you should group them together so that each page has its own set of related and relevant keywords. If you can get them into the first 100 words on the page, even better! Be careful not to go overboard with your mentions of the keywords because this could harm your rankings, the on-page content should still be user-friendly and give users the information they're looking for.
Making your content relevant to your customer’s searches will help you in the long run not only to attract traffic to your website but to keep visitors engaged and help them to convert once they have landed on your website.
Meta Titles and Descriptions
After you have optimised each of your website pages for your chosen keywords, you will also need to optimise the meta titles and descriptions too. These will display in the search results and tell your customers more about what they can expect to see when they click through and whether your content is going to be relevant and helpful to their search.
A good page title describes the page content including the keyword to tell customers more about your page content. Meta descriptions offer a longer explanation of the page and can have a huge impact on click-through rates so get it right and use it as an opportunity to explain more about the page and offer a call to action to help drive visits to your website.
As more and more people search and purchase on their mobiles, search engines have recognised the importance of mobile-friendliness in their algorithms. This means that the mobile responsiveness of your website on mobile will have an effect on your site's rankings. Search engines love responsive website designs, not only that, it will also help to reduce bounce rates and provide a better user experience overall, helping you to drive conversions.
Whilst on-page SEO tells search engines more about the relevancy of the content on the page, off-page SEO tells them more about how web users and other websites see the content on the website. A high-quality website is much more likely to have links from different websites, mentions on social media and will be shared by users across the web.
This is one of the most effective off-page SEO techniques because it tells search engines that others value the information on your website. These links show search engines that other users value the content on your website.
There are many different ways to build links with other websites:
- Distribute PR
- Chat to bloggers and influencers to see if they will endorse your business
- Guest blogging
- Linking to relevant industry bodies from your website and vice versa
- Directory submissions
- Local listing websites
These are all great ways to get your website seen by search engines and to let them know that your content is interesting and relevant to your web viewers.
Google Analytics & Google Webmaster Tools
From day one, you will want to monitor and measure your traffic and Google Analytics gives you an opportunity to optimise your website and fix sticking points that are preventing visitors from converting so that you can improve as you go along. You can also add social media tracking pixel such as a Facebook Pixel so that you can track activity from those channels.
The Google Webmaster Tool helps to optimise your website’s visibility and provides information about how your site is performing.
Page speed is extremely important when it comes to SEO. People want web pages that will load quickly and search engines now use this as one of their many ranking signals. Since it considers user experience, this is an important factor so make sure your website is responsive on all channels.
Social profiles are great for interacting with and starting conversations about your business is a great way to get people talking about you and, search engines now look for social signals when ranking your website so it’s important not to miss this element. Social media is another form of link building because it signals to Google that web users are interacting and sharing your content.
If you want to know more about launching a new website or you would like to revamp your SEO strategy in 2018, contact our team of experts.
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