You’ve spent a huge amount of time, resources and effort in getting your website into the top organic search results for your chosen keywords and phrases. You wake up one morning and realise that traffic to your site has fallen significantly along with your rankings. Is there a quick fix? Should you panic? Before you start, check these factors in our quick guide first! 

It’s no secret that PPC can deliver great results for your business and is one of the most effective ways to drive traffic to your website quickly and cost-effectively. However, there are still many misconceptions around the PPC platform and how it can work for business so we thought we’d tell you all about the most common PPC myths and our thoughts!

Email marketing is one of the best ways to speak directly to both prospective and existing customers, keeping in touch with them so that when they’re ready to make a purchase, they think of your brand. Emails are a great way to build trust and relationships with your customers. But, what happens when no-one opens or seems interested in the emails you’re sending out?

As you can see a great experience on your website is more likely to help you convert website visitors into customers. By providing customers with the information they’re looking for quickly and easily, you’re able to lead them further through your sales process, increasing your sales and revenue. Have you ever been to a website and found it confusing or have been unable to find what you’re looking for so you moved on to find a better website? This is also what your customers are doing!