So, your business is doing well, and you’ve decided to invest a percentage of your marketing budget into Pay Per Click (PPC) using Google Ads – previously known as Google AdWords So, where do you start?

In this article, we’ll be looking at the initial steps in setting up a Google Ads account.

The New Year might be long gone but, with spring on the horizon, it feels like a second chance for new beginnings and time to spring clean not only our homes but our digital marketing campaigns too. If you find that your PPC campaigns are not delivering the best return on investment, it might be time for a spring clean to get everything moving smoothly again. Here are our 8 top tips for tidying up your PPC campaigns.

Social media is a powerful business tool. However, many businesses set up profiles and never utilise the channels to their full extent. 

Did you know than an unhealthy diet can really affect your productivity at work? You’d be surprised how making just a few little changes can make you much more productive at work.