Engage With Customers
Create Meaningful Conversations
Marketing has changed a lot over the past decade. With thousands of new brands every day and each one trying to be better & louder than the last, people are now stuck for choice when it comes to choosing where to spend their money. The end decision is often based on a few factors; trust, engagement, knowledge, and of course, price. Customers now know that you get what you pay for, but still want the best value. To find the best value, most customers will research the web, social accounts and ask for referrals. The only way for businesses to prove their worth is by connecting with people on a personal level. At Rare Digital Marketing, we know just how to do that.
Target Audience Strategy
The first key step to any and all content is your strategy. You need to know who you’re aiming for so that you can provide them with the right information & talk about their interests. The key rule with content is that you should aim to entertain, inform or inspire your audience. Brands who post regular, informative and useful content on their websites and social media channels are at the cutting edge of customer service.
At Rare Digital Marketing, we will research your audience, competitors & keywords in-depth so that we can fuel your strategy with original, relevant & interesting content. Our experienced writers generate content that will raise visibility, attract conversions & improve your SEO.
Improving SEO & Increasing ROI
High quality content is essential for any website that wants to appear in search results. Google regularly changes its algorithms to keep businesses on their toes. Thanks to our highly talented team we can help you stay ahead of the game with consistent content that will not only keep customers engaged, but it’ll even impress the likes of Google.
At Rare Digital Marketing we’re experienced in everything we do, working for businesses from all kinds of industries, whether it is construction, technology, or retail. By looking at your keyword rankings we can optimise and create content that will put you ahead of your competitors. Our comprehensive research guides us to finding your brand voice, your individuality & the gaps in the market so whether you’re looking for creative ad copy, specific web copy or enticing social media content we can help you optimise your content to get the best possible ROI.
Need proof? Of course you do. Why not get your free competitor analysis from us, with no obligations.
'Transferring our business to RDM is one of last years great decisions. They have added value and reduced our costs from day one. In the first month alone the spend reduced by 20% and at the same time massively increased the performance across all campaigns. Twelve months on and we are still seeing regular improvements in our campaign performance.' - Rob Faulkner, Dermasave
Euro-Fit Systems Ltd
'Since working with Rare Digital Marketing, we have seen our sales, revenue and ROI for PPC increase significantly. RDM's proactive and results focused approach has resulted in us implementing a number of new initiatives, which have delivered value to other digital channels, as well as the wider business. -Steve James, Sales Director
'We have been working with Rare Digital Marketing across our full digital marketing strategy. We wanted to drive traffic to our website through highly targeted and well-written PPC ads and increase our presence on social media whilst driving footfall to our local showroom.' -Kevin Crouthers, Managing Director
Our Latest Blogs
When writing online content, it can be difficult to strike the balance between creating engaging content that your target audience will find informative and writing … Read moreHow to Write Content for Users and Search Engines
Blogging. Everyone’s doing it but is it right for your business? Unless you’re really stuck for relevant content ideas then there are not many cases … Read moreTo Blog or Not to Blog; That is the Question
The use of user-generated content in digital marketing has seen rapid growth over the last few years. With the average consumer bombarded by over 3,000 … Read moreCan User-Generated Content Give Your Business a Much Needed Boost?