Pay Per Click

Looking for insights that will help improve your Pay Per Click campaigns, increase clicks and ultimately improve revenue? The Pay Per Click (PPC) section of our RDM blog is a great place to start!
Keep visiting for great tips, ‘how-to’s’ and industry leading opinion pieces surrounding everything PPC, Google Ads and Bing.

Is it Time to Spring Clean Your PPC Campaigns?

By Amy Renardson / 2nd March 2018

The New Year might be long gone but, with spring on the horizon, it feels like a second chance for new beginnings and time to spring clean not only our homes but our digital marketing campaigns too. If you find that your PPC campaigns are not delivering the best return on investment, it might be … Read moreIs it Time to Spring Clean Your PPC Campaigns?

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How to Squeeze More Out of Your PPC Campaigns

By Amy Renardson / 19th February 2018

PPC is an extremely effective way to drive qualified and high-intent traffic to your website or landing pages and boosting your sales and revenue. However, as it’s such as great method, it’s also highly competitive and, if you don’t know how to optimise properly, it can be expensive to drive clicks. Here are just a … Read moreHow to Squeeze More Out of Your PPC Campaigns

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How To Use PPC Within Your Inbound Marketing Strategy

By Amy Renardson / 9th February 2018

You might remember our last blog, Your Guide to Inbound Marketing and Business Growth, in which we told you all about inbound marketing and how it can help you to grow your business. This week, we want to provide a deeper insight into Inbound Marketing and the strategies you can use. We’re going to focus … Read moreHow To Use PPC Within Your Inbound Marketing Strategy

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Managing PPC Campaigns on a Shoestring Budget

By Amy Renardson / 19th January 2018

PPC can be an extremely cost-effective method for driving traffic to your website and it is certainly one of the most manageable. However, at RDM, we know that not every business has a huge budget to spend, so we have put together a short guide on managing PPC on a small budget to help you … Read moreManaging PPC Campaigns on a Shoestring Budget

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PPC vs. SEO: Which is Best for Your Business?

By Amy Renardson / 12th December 2017

We all know that an online presence is essential for business growth in the modern marketing world. Search engines help you to make sure you’re seen by the right people, at the right time. Making sure you’re at the top of the results when someone searches for your products or services is extremely important if … Read morePPC vs. SEO: Which is Best for Your Business?

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A Short Guide to PPC Ad Text Testing

By Amy Renardson / 16th October 2017

Ad text test testing should be a key focus for any PPC campaign manager. The benefits of continually improving the performance of text ads makes it worth the time and resources put into it. With the new expanded ads, which have now been fully rolled out across Adwords and Bing, there are plenty of elements … Read moreA Short Guide to PPC Ad Text Testing

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