Pay Per Click

Looking for insights that will help improve your Pay Per Click campaigns, increase clicks and ultimately improve revenue? The Pay Per Click (PPC) section of our RDM blog is a great place to start!
Keep visiting for great tips, ‘how-to’s’ and industry leading opinion pieces surrounding everything PPC, Google Ads and Bing.

Were a Premier Google Partner

We’re officially a Premier Google Partner!

By Rare-Master / 2nd August 2019

We’ve been a Google Partner for some time now (2 years+) and if you’ve been following us for a while then you’ll probably remember us shouting about it as if it were a brand new Bugatti. Now our hardworking team have pushed the boundaries once again and we’ve just received our Premier Google Partner Badge. … Read moreWe’re officially a Premier Google Partner!

Read More

Google Ads Guide (Part 3): The Perfect Landing

By Rare-Master / 2nd May 2019

Landing Pages Should You Be Using Landing Pages? In short, yes! You may think your website covers everything your customer needs and it may look the absolute business, so why bother building extra pages? With landing pages you can deliver an even more targeted site offering to your search traffic; basically, matching your page content exactly … Read moreGoogle Ads Guide (Part 3): The Perfect Landing

Read More

How to Build Successful Social PPC Ads

By Amy Renardson / 1st April 2019

If you’re thinking about jumping on the social PPC (Pay-per-Click) bandwagon you’ve come to the right place. In this article, we’ll be exploring what social PPC is and how it can help drive your business as well as demonstrating some of the best practices, so you can optimise your social PPC to get the most … Read moreHow to Build Successful Social PPC Ads

Read More

Google Ads Guide (Part 1): Setting Up Your Ads

By Rare-Master / 14th March 2019

So, your business is doing well, and you’ve decided to invest a percentage of your marketing budget into Pay Per Click (PPC) using Google Ads – previously known as Google AdWords So, where do you start? In this article, we’ll be looking at the initial steps in setting up a Google Ads account. What are … Read moreGoogle Ads Guide (Part 1): Setting Up Your Ads

Read More

Google Ads Guide (Part 2): Better Ads. More Clicks

By Rare-Master / 20th February 2019

Google Ads Ok, so you’re ready to grow your business using Google Ads, you’ve set up your ad groups, done a bit of research on what your customers will search and know who you want to target, now what? Why aren’t your ads converting? Unfortunately, identifying your keywords is only half of the job, you … Read moreGoogle Ads Guide (Part 2): Better Ads. More Clicks

Read More

What is PPC?

By Rare-Master / 4th July 2018

If you’re a new business, operate in a highly competitive industry or find optimising your website for organic results difficult, there is a way of getting your product or service in front of potential customers. Pay per Click (PPC), or Paid Search allow you to show your ads in results for relevant searches. How PPC … Read moreWhat is PPC?

Read More

PPC Myths Busted

By Amy Renardson / 9th April 2018

It’s no secret that PPC can deliver great results for your business and is one of the most effective ways to drive traffic to your website quickly and cost-effectively. However, there are still many misconceptions about the PPC platform and how it can work for business so we thought we’d tell you all about the … Read morePPC Myths Busted

Read More

Is it Time to Spring Clean Your PPC Campaigns?

By Amy Renardson / 2nd March 2018

The New Year might be long gone but, with spring on the horizon, it feels like a second chance for new beginnings and time to spring clean not only our homes but our digital marketing campaigns too. If you find that your PPC campaigns are not delivering the best return on investment, it might be … Read moreIs it Time to Spring Clean Your PPC Campaigns?

Read More

How to Squeeze More Out of Your PPC Campaigns

By Amy Renardson / 19th February 2018

PPC is an extremely effective way to drive qualified and high-intent traffic to your website or landing pages and boosting your sales and revenue. However, as it’s such as great method, it’s also highly competitive and, if you don’t know how to optimise properly, it can be expensive to drive clicks. Here are just a … Read moreHow to Squeeze More Out of Your PPC Campaigns

Read More

How To Use PPC Within Your Inbound Marketing Strategy

By Amy Renardson / 9th February 2018

You might remember our last blog, Your Guide to Inbound Marketing and Business Growth, in which we told you all about inbound marketing and how it can help you to grow your business. This week, we want to provide a deeper insight into Inbound Marketing and the strategies you can use. We’re going to focus … Read moreHow To Use PPC Within Your Inbound Marketing Strategy

Read More