Pay Per Click

Proven Methods for Generating Leads for Your E-commerce Business In order to run a successful e-commerce business, you’ll need a steady flow of customers. However, if you’re an e-commerce marketer, you’ll know it takes more than setting up a few ad campaigns to achieve this. The first thing to understand is that not every visitor … Read moree-Commerce Lead Generation: Sales Boosting Strategies

Landing Pages Should You Be Using Landing Pages? In short, yes! You may think your website covers everything your customer needs and it may look the absolute business, so why bother building extra pages? With landing pages you can deliver an even more targeted site offering to your search traffic; basically, matching your page content exactly … Read moreGoogle Ads Guide (Part 3): The Perfect Landing

If you’re thinking about jumping on the social PPC (Pay-per-Click) bandwagon you’ve come to the right place. In this article, we’ll be exploring what social PPC is and how it can help drive your business as well as demonstrating some of the best practices, so you can optimise your social PPC to get the most … Read moreHow to Build Successful Social PPC Ads

So, your business is doing well, and you’ve decided to invest a percentage of your marketing budget into Pay Per Click (PPC) using Google Ads – previously known as Google AdWords So, where do you start? In this article, we’ll be looking at the initial steps in setting up a Google Ads account. What are … Read moreGoogle Ads Guide (Part 1): Setting Up Your Ads

Google Ads Ok, so you’re ready to grow your business using Google Ads, you’ve set up your ad groups, done a bit of research on what your customers will search and know who you want to target, now what? Why aren’t your ads converting? Unfortunately, identifying your keywords is only half of the job, you … Read moreGoogle Ads Guide (Part 2): Better Ads. More Clicks

If you’re a new business, operate in a highly competitive industry or find optimising your website for organic results difficult, there is a way of getting your product or service in front of potential customers. Pay per Click (PPC), or Paid Search allow you to show your ads in results for relevant searches. How PPC … Read moreWhat is PPC?

If you’re managing an SEO strategy for your business, you’re going to want to know how Google ranks your site and the factors that could help or hinder your success. If you want to understand the traffic patterns for your website and follow best practice for SEO then it’s vital to keep up-to-date with the … Read moreKeeping Up with Google; Your Guide to Algorithm Updates

What is Conversion Rate Optimisation (CRO)? Channels such as SEO and PPC are great methods for driving traffic to your website. However, once visitors are on your website, how do you lead them to take your desired action? The answer is Conversion Rate Optimisation (CRO). CRO helps you to work with the visitors you already have … Read moreThe Ultimate Guide to Conversion Rate Optimisation

It’s no secret that PPC can deliver great results for your business and is one of the most effective ways to drive traffic to your website quickly and cost-effectively. However, there are still many misconceptions about the PPC platform and how it can work for business so we thought we’d tell you all about the … Read morePPC Myths Busted