Pay Per Click

Looking for insights that will help improve your Pay Per Click campaigns, increase clicks and ultimately improve revenue? The Pay Per Click (PPC) section of our RDM blog is a great place to start!
Keep visiting for great tips, ‘how-to’s’ and industry leading opinion pieces surrounding everything PPC, Google Ads and Bing.

Were a Premier Google Partner

We’re officially a Premier Google Partner!

By Laura Warrior / 2nd August 2019

We’ve been a Google Partner for some time now (2 years+) and if you’ve been following us for a while then you’ll probably remember us shouting about it as if it were a brand new Bugatti. Now our hardworking team have pushed the boundaries once again and we’ve just received our Premier Google Partner Badge. … Read moreWe’re officially a Premier Google Partner!

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e-Commerce Lead Generation: Sales Boosting Strategies

By Zach Rodgers / 10th June 2019

Proven Methods for Generating Leads for Your E-commerce Business In order to run a successful e-commerce business, you’ll need a steady flow of customers. However, if you’re an e-commerce marketer, you’ll know it takes more than setting up a few ad campaigns to achieve this. The first thing to understand is that not every visitor … Read moree-Commerce Lead Generation: Sales Boosting Strategies

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Google Ads Guide (Part 3): The Perfect Landing

By Luke Sanderson / 2nd May 2019

Landing Pages Should You Be Using Landing Pages? In short, yes! You may think your website covers everything your customer needs and it may look the absolute business, so why bother building extra pages? With landing pages you can deliver an even more targeted site offering to your search traffic; basically, matching your page content exactly … Read moreGoogle Ads Guide (Part 3): The Perfect Landing

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How to Build Successful Social PPC Ads

By Zach Rodgers / 1st April 2019

If you’re thinking about jumping on the social PPC (Pay-per-Click) bandwagon you’ve come to the right place. In this article, we’ll be exploring what social PPC is and how it can help drive your business as well as demonstrating some of the best practices, so you can optimise your social PPC to get the most … Read moreHow to Build Successful Social PPC Ads

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Google Ads Guide (Part 1): Setting Up Your Ads

By Luke Sanderson / 14th March 2019

So, your business is doing well, and you’ve decided to invest a percentage of your marketing budget into Pay Per Click (PPC) using Google Ads – previously known as Google AdWords So, where do you start? In this article, we’ll be looking at the initial steps in setting up a Google Ads account. What are … Read moreGoogle Ads Guide (Part 1): Setting Up Your Ads

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Google Ads Guide (Part 2): Better Ads. More Clicks

By Zach Rodgers / 20th February 2019

Google Ads Ok, so you’re ready to grow your business using Google Ads, you’ve set up your ad groups, done a bit of research on what your customers will search and know who you want to target, now what? Why aren’t your ads converting? Unfortunately, identifying your keywords is only half of the job, you … Read moreGoogle Ads Guide (Part 2): Better Ads. More Clicks

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What is PPC?

By Amy Renardson / 4th July 2018

If you’re a new business, operate in a highly competitive industry or find optimising your website for organic results difficult, there is a way of getting your product or service in front of potential customers. Pay per Click (PPC), or Paid Search allow you to show your ads in results for relevant searches. How PPC … Read moreWhat is PPC?

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Keeping Up with Google; Your Guide to Algorithm Updates

By Amy Renardson / 23rd April 2018

If you’re managing an SEO strategy for your business, you’re going to want to know how Google ranks your site and the factors that could help or hinder your success. If you want to understand the traffic patterns for your website and follow best practice for SEO then it’s vital to keep up-to-date with the … Read moreKeeping Up with Google; Your Guide to Algorithm Updates

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The Ultimate Guide to Conversion Rate Optimisation

By Amy Renardson / 13th April 2018

What is Conversion Rate Optimisation (CRO)? Channels such as SEO and PPC are great methods for driving traffic to your website. However, once visitors are on your website, how do you lead them to take your desired action? The answer is Conversion Rate Optimisation (CRO). CRO helps you to work with the visitors you already have … Read moreThe Ultimate Guide to Conversion Rate Optimisation

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PPC Myths Busted

By Amy Renardson / 9th April 2018

It’s no secret that PPC can deliver great results for your business and is one of the most effective ways to drive traffic to your website quickly and cost-effectively. However, there are still many misconceptions about the PPC platform and how it can work for business so we thought we’d tell you all about the … Read morePPC Myths Busted

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