Digital Marketing

Our Digital Marketing blog posts are a great ‘coverall’ for any business looking to grow their revenue, sales or services using online marketing tools. Read on for all the best bits of Pay Per Click, Social Media, Content Marketing and SEO. Looking for something a little more specific? Check out our dedicated categories too!

The Ultimate Guide to Evergreen Content

By Rare / 20th April 2018

We’ve all Googled ‘How to Change a Tyre’ or ‘How to Fix a Leaking Tap’ when we’re at home and need help with simple everyday tasks. Even if you didn’t realise it at the time, this is evergreen content and is useful and relevant to us at any time. This type of content tends to … Read moreThe Ultimate Guide to Evergreen Content

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Want to Know Why Your Website is Not Converting?

By Rare / 17th April 2018

Many brands know how important a fully functioning and easy to use website is for sales success. You’ve spent a huge amount of time designing, perfecting and tweaking your website to make sure that it’s just right. However, you might have a large amount of traffic being driven to your website but, what happens when … Read moreWant to Know Why Your Website is Not Converting?

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The Ultimate Guide to Conversion Rate Optimisation

By Rare / 13th April 2018

What is Conversion Rate Optimisation (CRO)? Channels such as SEO and PPC are great methods for driving traffic to your website. However, once visitors are on your website, how do you lead them to take your desired action? The answer is Conversion Rate Optimisation (CRO). CRO helps you to work with the visitors you already have … Read moreThe Ultimate Guide to Conversion Rate Optimisation

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PPC Myths Busted

By Rare / 9th April 2018

It’s no secret that PPC can deliver great results for your business and is one of the most effective ways to drive traffic to your website quickly and cost-effectively. However, there are still many misconceptions about the PPC platform and how it can work for business so we thought we’d tell you all about the … Read morePPC Myths Busted

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Welcome to the Dark Side…of Social Media

By Rare / 5th April 2018

That’s right, we’re not joining Darth Vader over on the dark side just yet but we do want to tell you about the dark side of social media. Don’t worry, it’s not an evil side or something you should worry about but it’s definitely something you should know about! What is Dark Social? Imagine you’re … Read moreWelcome to the Dark Side…of Social Media

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How to Write Content for Users and Search Engines

By Rare / 3rd April 2018

When writing online content, it can be difficult to strike the balance between creating engaging content that your target audience will find informative and writing content that optimises your keywords and helps your website to rank in the search engines. However, getting your content to rank highly in the search engine results will significantly increase … Read moreHow to Write Content for Users and Search Engines

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To Blog or Not to Blog; That is the Question

By Rare / 29th March 2018

Blogging. Everyone’s doing it but is it right for your business? Unless you’re really stuck for relevant content ideas then there are not many cases when blogging wouldn’t work for your business. As long as you bear in mind that blogging is about keeping your customers and website visitors informed with information and not a … Read moreTo Blog or Not to Blog; That is the Question

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The Anatomy of Winning a Call to Action

By Rare / 26th March 2018

Calls to action feature across every part of your digital marketing strategy. Your PPC ads, social media content, blog content, landing pages and your website should all feature effective calls to action to get your customers to click and travel further through your sales process. If your customers are not clicking through, they’re not going … Read moreThe Anatomy of Winning a Call to Action

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Can User-Generated Content Give Your Business a Much Needed Boost?

By Rare / 19th March 2018

The use of user-generated content in digital marketing has seen rapid growth over the last few years. With the average consumer bombarded by over 3,000 brand messages every day, it’s easy to see why they no longer pay attention to or trust brand advertising messages. User-generated content is any content related to your brand that … Read moreCan User-Generated Content Give Your Business a Much Needed Boost?

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Everything You Need to Know About Social Media for Business

By Rare / 16th March 2018

If you want your business to flourish and thrive in today’s market, a strong online presence is a must. Social media platforms such as Facebook, Twitter, Instagram and LinkedIn offer so many businesses huge platforms on which to engage with and market to customers like never before. Social media is unique in that it allows … Read moreEverything You Need to Know About Social Media for Business

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