Digital Marketing

Our Digital Marketing blog posts are a great ‘coverall’ for any business looking to grow their revenue, sales or services using online marketing tools. Read on for all the best bits of Pay Per Click, Social Media, Content Marketing and SEO. Looking for something a little more specific? Check out our dedicated categories too!

How to Build Successful Social PPC Ads

By Rare / 1st April 2019

If you’re thinking about jumping on the social PPC (Pay-per-Click) bandwagon you’ve come to the right place. In this article, we’ll be exploring what social PPC is and how it can help drive your business as well as demonstrating some of the best practices, so you can optimise your social PPC to get the most … Read moreHow to Build Successful Social PPC Ads

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Local SEO – Beginners Guide

By Chris Bellingham / 25th March 2019

If your business is location-based and you want to drive local search traffic to your website, in addition to your regular SEO activity, you should also consider optimising your website for local SEO too. 46% of all Google searches are local. So, if your website is not optimised for local search, you could be missing … Read moreLocal SEO – Beginners Guide

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Google Ads Guide (Part 1): Setting Up Your Ads

By Rare / 14th March 2019

So, your business is doing well, and you’ve decided to invest a percentage of your marketing budget into Pay Per Click (PPC) using Google Ads – previously known as Google AdWords So, where do you start? In this article, we’ll be looking at the initial steps in setting up a Google Ads account. What are … Read moreGoogle Ads Guide (Part 1): Setting Up Your Ads

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Google Ads Guide (Part 2): Better Ads. More Clicks

By Rare / 20th February 2019

Google Ads Ok, so you’re ready to grow your business using Google Ads, you’ve set up your ad groups, done a bit of research on what your customers will search and know who you want to target, now what? Why aren’t your ads converting? Unfortunately, identifying your keywords is only half of the job, you … Read moreGoogle Ads Guide (Part 2): Better Ads. More Clicks

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Adding Local Schema Markup Using Google Tag Manager

By Chris Bellingham / 19th November 2018

One of the key tasks to complete in order to improve your local SEO is marking up important information on your website, including the name, address and phone number (NAP). Schema Markup can be implemented using either Microdata or JSON-LD, which are added to the code of a website.             … Read moreAdding Local Schema Markup Using Google Tag Manager

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What is PPC?

By Rare / 4th July 2018

If you’re a new business, operate in a highly competitive industry or find optimising your website for organic results difficult, there is a way of getting your product or service in front of potential customers. Pay per Click (PPC), or Paid Search allow you to show your ads in results for relevant searches. How PPC … Read moreWhat is PPC?

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How to Choose the Best Keywords for your Digital Marketing Strategy

By Rare / 3rd July 2018

Choosing the keywords and phrases that will fuel your SEO, PPC and content strategies is critical if you want to drive high-quality traffic to your website and rank well in the search engine results. Keywords are the words and phrases that identify what people are searching for online and also the terms that describe your … Read moreHow to Choose the Best Keywords for your Digital Marketing Strategy

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Should You be Remarketing to Your Customers?

By Rare / 4th May 2018

You might find that many people visit your website once and do not purchase or convert and then never come back again. This could be for a number of reasons; they’re at home with children and pets who need seeing to in the background and they become distracted whilst on your website and forget to … Read moreShould You be Remarketing to Your Customers?

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A Guide to Local SEO

By Rare / 30th April 2018

If your business is location-based and you want to drive local search traffic to your website, in addition to your regular SEO activity, you should also consider optimising your website for local SEO too. 46% of all Google searches are local. So, if your website is not optimised for local search, you could be missing … Read moreA Guide to Local SEO

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Keeping Up with Google; Your Guide to Algorithm Updates

By Rare / 23rd April 2018

If you’re managing an SEO strategy for your business, you’re going to want to know how Google ranks your site and the factors that could help or hinder your success. If you want to understand the traffic patterns for your website and follow best practice for SEO then it’s vital to keep up-to-date with the … Read moreKeeping Up with Google; Your Guide to Algorithm Updates

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