Content Marketing

We’ve all Googled ‘How to Change a Tyre’ or ‘How to Fix a Leaking Tap’ when we’re at home and need help with simple everyday tasks. Even if you didn’t realise it at the time, this is evergreen content and is useful and relevant to us at any time. This type of content tends to … Read moreThe Ultimate Guide to Evergreen Content

When writing online content, it can be difficult to strike the balance between creating engaging content that your target audience will find informative and writing content that optimises your keywords and helps your website to rank in the search engines. However, getting your content to rank highly in the search engine results will significantly increase … Read moreHow to Write Content for Users and Search Engines

Blogging. Everyone’s doing it but is it right for your business? Unless you’re really stuck for relevant content ideas then there are not many cases when blogging wouldn’t work for your business. As long as you bear in mind that blogging is about keeping your customers and website visitors informed with information and not a … Read moreTo Blog or Not to Blog; That is the Question

The use of user-generated content in digital marketing has seen rapid growth over the last few years. With the average consumer bombarded by over 3,000 brand messages every day, it’s easy to see why they no longer pay attention to or trust brand advertising messages. User-generated content is any content related to your brand that … Read moreCan User-Generated Content Give Your Business a Much Needed Boost?

Content marketing has become one of the most important and effective methods for communicating with existing and potential customers. Consumers no longer want to be bombarded with advertising messages, they want relevant, useful information when they’re searching for a solution or something specific. The best way to get your business in front of them at … Read moreWhat is Content Marketing and Why does Your Business Need it?