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Adding Local Schema Markup Using Google Tag Manager

Easy to follow instructions on adding Local Schema Markup to your website without the need for a developer....

What is PPC?

PPC is effective if you want to reach people who are actively searching for terms related to your business. With thorough keyword research, well-written ads and efficient bids you can get good returns for your efforts. PPC is measurable and trackable...

How to Choose the Best Keywords for your Digital Marketing Strategy

Choose the right set of keywords and your website will rank well and attract visitors who are much more likely to convert. Choose the wrong keywords and you’re really going to struggle to see results....

Should You be Remarketing to Your Customers?

Remarketing is an extremely powerful tool which allows you to target visitors to your website with targeted and personal display ads in order to remind those who did not purchase from you about your brand as they browse the web. The people who have a...

A Guide to Local SEO

If your business is location-based and you want to drive local search traffic to your website, in addition to your regular SEO activity, you should also consider optimising your website for local SEO too. ...

Keeping Up with Google; Your Guide to Algorithm Updates

If you’re managing an SEO strategy for your business, you’re going to want to know how Google ranks your site and the factors that could help or hinder your success. If you want to understand the traffic patterns for your website and follow best ...

The Ultimate Guide to Evergreen Content

We’ve all Googled ‘How to Change a Tyre’ or ‘How to Fix a Leaking Tap’ when we’re at home and need help with simple everyday tasks. Even if you didn’t realise it at the time, this is evergreen content and is useful and relevant to us at...

Want to Know Why Your Website is Not Converting?

You might have a large amount of traffic being driven to your website but, what happens when the visitors on your website are simply not converting into leads and sales? There can be a variety of reasons so we’re going to help you with a few of our...

The Ultimate Guide to Conversion Rate Optimisation

Channels such as SEO and PPC are great methods for driving traffic to your website. However, once they’re on your website, how do you lead them to take your desired action? The answer is Conversion Rate Optimisation (CRO)....

PPC Myths Busted

It’s no secret that PPC can deliver great results for your business and is one of the most effective ways to drive traffic to your website quickly and cost-effectively. However, there are still many misconceptions around the PPC platform and how it...
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