When The Ultimate Battery Company began to ramp-up the commercialisation of its breakthrough battery technologies it entered a competitive pitch process for the development of a new website. Little did the UBC team know at this stage, that appointing Rare as its agency partner would be just the start of a collaborative process that would see the creation of a complete rebrand of the business. As well as the design and build of the website, the application of the new brand has been rolled out across an extensive range of digital and offline marketing assets.
UBC are technology pioneers, formed with a vision to accelerate the drive to carbon net zero. UBC has developed patented technologies which deliver significant breakthroughs in lightweight, energy dense battery power and offers its customers opportunities to reduce CO2 emissions and boost performance. UBC battery solutions benefit multiple industry sectors including automotive, defence and energy storage.
First muted as part of its initial pitch recommendations, the new brand developed by Rare was designed to reflect these unique, breakthrough technologies and the innovative, entrepreneurial nature of the UBC business.
Utilising our proven Discovery > Development > Deployment process, the Rare team first conducted a series of interactive workshops with the UBC management team. This helped us fully understand the brand proposition and business culture. During this highly collaborative process, a number of options for the brand development were explored, with the chosen one developed into a comprehensive set of brand guidelines, messaging framework, and tone of voice.
Website design and development followed, with the Rare team also undertaking detailed content writing from information provided by UBC. We also explored potential product names together, with the final set chosen to fulfil the twin goals of adopting names that would reinforce the pioneering technology and also offer UBC robust trademark protection.
We also created video content to explain the core technologies and applications. These videos have been deployed on the website and for standalone use.
In addition to the website and digital assets, Rare applied the new UBC branding across a full set of supporting materials. These included literature, document templates, business stationery, business cards, presentation formats, emails and social media.
Designs were also created for the exterior of the newly commissioned manufacturing site, along with the design and production of a full suite of on-site and directional signage.
Commenting on the successful launch of the website, Maurizio Cunningham-Brown, Founder and Group CEO at UBC, said:
“Across multiple industries from transport to energy storage, our customers need to access increasing levels of digital information quickly and easily. Our new website is both modern and informative in meeting these needs. We are especially pleased with how video content has been incorporated into the site to promote our technology and products.”
Rare MD, Chris Bellingham, added:
“The new UBC web site has been built using latest digital technologies to provide tailored, and instinctively navigable, content to ensure relevance across multiple industry sectors and product applications. The new brand identity and web design seeks to create positive interactions between users and UBC, by reflecting the dynamic personality and culture of the business.”
Following the successful launch of the website in January 2023, the UBC and Rare teams continue to collaborate on the planning of website content extensions, further explainer videos and future projects and product launches.