3D project design process underpins repeated client success

At Rare, 3D most often refers to our unique and proven project design process:

Discovery > Development > Deployment

This highly collaborative process sees our teams working together with the client team, to produce a tailored, relevant marketing plan aimed at creating brand standout and driving business growth.

Whilst each campaign creation process is unique, and in essence has many steps, the guiding principles of our planning process groups each client project into 3 distinct phases, creating a valuable roadmap to steer the creation of individual ideas and campaign elements.

Discovery

The initial Discovery phase is where we get under the skin of the client business, brands and market landscape. We will research the market and key competitors and talk to the client teams about the business history, successes and failures, challenges, goals and opportunities.

Most often we conduct a series of interactive workshops to enable us to fully understand the brand proposition and business culture. During this process we will discuss alternative options for branding, draft initial website concepts and site maps, and test different campaign ideas.

The final outcome of the Discovery phase is the creation of an outline project roadmap, with all elements loosely agreed and initial budget parameters set.

Development

During the Development phase of the project the Rare teams will focus on creating the building blocks for the project launch. Depending on project scope, this will typically include branding reviews and creation, creative concepts for campaign applications, final website site maps and designs, and a detailed implementation plan.

As the various ideas and creative are developed, we schedule regular client sessions to present work-in-progress and gain feedback. This is used to shape the final direction of each element of the project.

With each client assigned a lead project manager, detailed and staged project timelines are developed and monitored to keep the project on time and on budget. As each element of the project and campaign is developed, it will be presented and reviewed, prior to sign-off and subsequent implementation.

Deployment

The final phase of our process is Deployment. As its name suggests, this phase sees the various project elements and campaigns finalised and launched. But our work, and our responsibility, does not stop there.

Wherever feasible, we like to measure and monitor results together with our clients. This enables us to learn together what works, and to highlight any areas that might need tweaking for best effect. Often, we are already planning new campaigns or project extensions together, and early and continued market feedback is invaluable in guiding future planning.

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We asked Steve Bellingham, Director & Strategic Marketing Consultant at Rare, to comment on the Discovery > Development > Deployment process:

“We have been using these techniques for a number of years now to help us adopt a planned and consistent approach to our client work. Whether clients come to Rare with a fully developed marketing strategy or no clear idea of what they think they need, it is our job to embrace the marketing landscape in which the client operates and to find the unique strategies and ideas that will help them standout. Only once this is agreed, do we start the all-important creative process or the development of digital assets and offline marketing programmes. This way, we create ideas that are grounded in common-sense and focused on business growth. And we deliver better results for our clients.”

If you would like to learn more about how Rare creates outstanding results for its clients or to discuss an upcoming project, we would love to hear from you.