Our Blog

Categories

Why Your Website Needs HTTPS?

You might have seen recent discussions and articles online around the subject of HTTPS and be wondering what it is, what all the fuss is about and whether you need to worry about your own website....

RDM Supports Fellow Yorkshire Business with Growth

Rare Digital Marketing has been appointed by Eurofit Direct to help deliver on their ambitious growth plans. Our digital marketing team will be assisting fellow Yorkshire business with their plans to grow their business presence online by targeting,...

Is it Time to Spring Clean Your PPC Campaigns?

The New Year might be long gone but, with spring on the horizon, it feels like a second chance for new beginnings and time to spring clean not only our homes but our digital marketing campaigns too. If you find that your PPC campaigns are not deliver...

5 Mistakes That Could Be Killing Your Digital Marketing Efforts

Digital marketing presents us with a huge opportunity for great brand exposure locally, nationally and internationally but so many businesses get marketing strategies wrong and can actually end up harming their brand....

How to Squeeze More Out of Your PPC Campaigns

PPC is an extremely effective way to drive qualified and high-intent traffic to your website or landing pages in order to boost your sales and revenue. Here are just a few of our tips and tricks to help you squeeze more out of your PPC campaigns and ...

Do you Know How to Use SEO to Complement Your Inbound Marketing Strategy?

Welcome to the third part of our series of blogs based on inbound marketing. This time, we’re looking at the role that SEO plays in your inbound marketing strategy. On the surface, inbound marketing and SEO appear to be two separate strategies. How...

How to Write Emails that Connect with your Customers

Email marketing is one of the best ways to speak directly to both prospective and existing customers, keeping in touch with them so that when they’re ready to make a purchase, they think of your brand. Emails are a great way to build trust and rela...

How To Use PPC Within Your Inbound Marketing Strategy

In this blog, we’re going to focus on using PPC as part of your inbound marketing strategy and how it can help to boost your results. Due to its paid nature, PPC is regarded by many marketers as interruptive but, before you exclude it from you...

How to Avoid Disaster When Your Search Rankings Fail

You’ve spent a huge amount of time, resources and effort in getting your website into the top organic search results for your chosen keywords and phrases. You wake up one morning and realise that traffic to your site has fallen significantly along ...

Your Guide to Inbound Marketing and Business Growth

Over the last 20 years, as technology and the internet has developed, so too have our buying habits and the way we consume information. This has also lead to a significant shift in the way we advertise to customers. Customers no longer want to be int...
© Rare Digital Marketing 2017