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How to Build Successful Social PPC Ads

If you’re thinking about jumping on the social PPC (Pay-per-Click) bandwagon you’ve come to the right place. In this article, we’ll be exploring what social PPC is and how it can help drive your business....

Local SEO - Beginners Guide

If your business is location-based and you want to drive local search traffic to your website, in addition to your regular SEO activity, you should also consider optimising your website for local SEO too. 46% of all Google searches are local....

Google Ads Guide (Part 1): Setting Up Your Ads

So, your business is doing well, and you’ve decided to invest a percentage of your marketing budget into Pay Per Click (PPC) using Google Ads – previously known as Google AdWords So, where do you start? In this article, we’ll be loo...

Google Ads Guide (Part 2): Better Ads. More Clicks

Ok, so you’re ready to grow your business using Google Ads, you’ve set up your ad groups, done a bit of research on what your customers will search and know who you want to target, now what? Why aren’t your ads converting? Unfortuna...

Zach Rodgers Joins the RDM Team

We’re welcoming Zach Rodgers to the Rare Digital Marketing team. He’s here to enhance our PPC strategy and delivery....

Job Vacancy: PPC Manager

Due to rapid growth Rare Digital Marketing is looking for an experienced PPC Manager to join the team. We are looking for someone who can develop our client’s paid search, display and paid social campaigns....

Laura Warrior Joins the RDM Team

We’d like to welcome Laura to the RDM team, as she joins this week as our new Digital Marketing Executive. She’s joining Rare after a great period of growth in recent months....

Adding Local Schema Markup Using Google Tag Manager

Easy to follow instructions on adding Local Schema Markup to your website without the need for a developer....

Job Vacancy: Digital Marketing Executive

Due to continued growth, we are looking for a Digital Marketing Executive to join the team in our Sheffield office, reporting to the Digital Marketing Manager...

What is PPC?

PPC is effective if you want to reach people who are actively searching for terms related to your business. With thorough keyword research, well-written ads and efficient bids you can get good returns for your efforts. PPC is measurable and trackable...
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