Many small to medium businesses just don’t have the in-house resources to effectively market their business, increase exposure and drive business growth. When it comes to budgets, marketing is usually the first to be cut but not getting your brand name out there can be hugely detrimental to sales. This is even more true when it comes to digital marketing. Many businesses can’t see the value in digital marketing and don’t understand the effects it can have on your business. With so many people now accessing the internet on their mobiles to research on-the-go, make purchases and chat to their friends, if you want your business to grow and be seen, you HAVE to be online.
Digital marketing can be confusing and it can be difficult to know where to start but, for lower costs than traditional marketing, digital marketing can bring a much greater return on investment. If you’re struggling to grow your business or a presence online, here are five signs that you need to hire a digital marketing agency.
For the last few years, your business has taken the largest market share in your industry but now a brand new competitor has come onto the scene and you’re not sure if your current marketing strategy is enough to compete with them.
Where are they getting all of these new customers from? It could be that their digital marketing strategy is more advanced than your own. This could be because they have more expertise or because they have a digital marketing agency working away in the background helping them with PPC and SEO to make sure THEIR brand is at the forefront when YOUR customers are searching online.
A digital marketing agency can help you to see where you might be going wrong with your digital strategy and keep tabs on your competitors to help you improve and claim back your title as market leaders.
2.Time and Resources
Everyone has their own job to do. Unless you employ an in-house digital marketing manager, there’s no way you and your staff can take care of everything. There’s just not enough time in the day!
You’re busy focusing on dealing with customers, accounts, staff and other business issues so, when it comes to the end of the day, optimising your PPC account or updating your social media channels is the last thing on your mind. It can be hard to know where’s best to spend your time and efforts when you’re so busy and immediate issues tend to take precedence in your day to day working life.
Hiring a digital marketing agency will give you access to a whole team of experts whose time is dedicated to your digital marketing strategy. They know how to develop the strategy and tailor it for your business and they know how to switch activities up when they’re not working anymore. The team’s efforts and time are all spent on your business and on digital marketing so they will also be up to date with any changes.
The digital marketing space is massive and, if it’s not your area of expertise, it can be extremely hard to get your head around every element. You might get to grips with the basics but, when you really need to push your strategy forwards, you will struggle. If you don’t have in-depth knowledge of digital marketing you could end up doing more harm than good or not getting the results you want simply because you can’t keep up with the latest trends and strategies. You might be an expert in your industry but you can’t be a jack of all trades. If marketing’s not your job or you’re already swamped with work, it can be difficult to stay on top of everything and make sure you get the results.
A digital marketing agency is full of people whose expertise lies exactly in that area. They can look at your business strategy from the outside and develop new ideas to help you grow your business. Their expertise and knowledge will extend far beyond yours.
4.Disappointing Marketing Results
We’ve all been there, the strategy you’ve been using for the last few years just isn’t bringing in the results anymore. The sales team aren’t getting good quality leads and your business is starting to suffer.
An outside agency can take an objective view of your business and tell you what they think the issues may be. They can also bring fresh ideas to the table and really give your digital marketing strategy the boost it needs to get results for your business.
5.Outdated website and content
Your blog and social media channels haven’t been updated for a while and even then your posts are a couple of months apart. If you want to build a presence online, you have to have content available for your customers to find the answers to their questions and build trust with your brand.
Online, your website is likely to be one of the first points of contact your customers have with your business. Think of it as your shop front. It should be responsive, attractive and informative. Research has proven that your website plays a huge part in conversion rates and, a user-friendly, quick and responsive website are huge factors in your SEO rankings, making you more visible in searches.
To speak to a team of experts about your digital marketing strategy for 2018, please contact Rare Digital Marketing today. We want to help you achieve the results you’re looking for.