Month: July 2018

What is PPC?

By Amy Renardson / 4th July 2018

If you’re a new business, operate in a highly competitive industry or find optimising your website for organic results difficult, there is a way of getting your product or service in front of potential customers. Pay per Click (PPC), or Paid Search allow you to show your ads in results for relevant searches. How PPC … Read moreWhat is PPC?

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How to Choose the Best Keywords for your Digital Marketing Strategy

By Amy Renardson / 3rd July 2018

Choosing the keywords and phrases that will fuel your SEO, PPC and content strategies is critical if you want to drive high-quality traffic to your website and rank well in the search engine results. Keywords are the words and phrases that identify what people are searching for online and also the terms that describe your … Read moreHow to Choose the Best Keywords for your Digital Marketing Strategy

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