Month: April 2018

If your business is location-based and you want to drive local search traffic to your website, in addition to your regular SEO activity, you should also consider optimising your website for local SEO too. 46% of all Google searches are local. So, if your website is not optimised for local search, you could be missing … Read moreA Guide to Local SEO

If you’re managing an SEO strategy for your business, you’re going to want to know how Google ranks your site and the factors that could help or hinder your success. If you want to understand the traffic patterns for your website and follow best practice for SEO, it’s vital to keep up-to-date with the changes … Read moreKeeping Up with Google; Your Guide to Algorithm Updates

We’ve all Googled ‘How to Change a Tyre’ or ‘How to Fix a Leaking Tap’ when we’re at home and need help with simple everyday tasks. Even if you didn’t realise it at the time, this is evergreen content and is useful and relevant to us at any time. This type of content tends to … Read moreThe Ultimate Guide to Evergreen Content

Many brands know how important a fully functioning and easy to use website is for sales success. You’ve spent a huge amount of time designing, perfecting and tweaking your website to make sure that it’s just right. However, you might have a large amount of traffic being driven to your website but, what happens when … Read moreWant to Know Why Your Website is Not Converting?

What is Conversion Rate Optimisation (CRO)? Channels such as SEO and PPC are great methods for driving traffic to your website. However, once visitors are on your website, how do you lead them to take your desired action? The answer is Conversion Rate Optimisation (CRO). CRO helps you to work with the visitors you already have … Read moreThe Ultimate Guide to Conversion Rate Optimisation

It’s no secret that PPC can deliver great results for your business and is one of the most effective ways to drive traffic to your website quickly and cost-effectively. However, there are still many misconceptions about the PPC platform and how it can work for business so we thought we’d tell you all about the … Read morePPC Myths Busted

That’s right, we’re not joining Darth Vader over on the dark side just yet but we do want to tell you about the dark side of social media. Don’t worry, it’s not an evil side or something you should worry about but it’s definitely something you should know about! What is Dark Social? Imagine you’re … Read moreWelcome to the Dark Side…of Social Media

When writing online content, it can be difficult to strike the balance between creating engaging content that your target audience will find informative and writing content that optimises your keywords and helps your website to rank in the search engines. However, getting your content to rank highly in the search engine results will significantly increase … Read moreHow to Write Content for Users and Search Engines