Month: March 2018

Blogging. Everyone’s doing it but is it right for your business? Unless you’re really stuck for relevant content ideas then there are not many cases when blogging wouldn’t work for your business. As long as you bear in mind that blogging is about keeping your customers and website visitors informed with information and not a … Read moreTo Blog or Not to Blog; That is the Question

Calls to action feature across every part of your digital marketing strategy. Your PPC ads, social media content, blog content, landing pages and your website should all feature effective calls to action to get your customers to click and travel further through your sales process. If your customers are not clicking through, they’re not going … Read moreThe Anatomy of Winning a Call to Action

The use of user-generated content in digital marketing has seen rapid growth over the last few years. With the average consumer bombarded by over 3,000 brand messages every day, it’s easy to see why they no longer pay attention to or trust brand advertising messages. User-generated content is any content related to your brand that … Read moreCan User-Generated Content Give Your Business a Much Needed Boost?

If you want your business to flourish and thrive in today’s market, a strong online presence is a must. Social media platforms such as Facebook, Twitter, Instagram and LinkedIn offer so many businesses huge platforms on which to engage with and market to customers like never before. Social media is unique in that it allows … Read moreEverything You Need to Know About Social Media for Business

One of the biggest problems for many ecommerce businesses is people who visit the site or go as far as adding items to the shopping cart but who never make a purchase. Up to 70% of online shoppers abandon their carts without making a purchase. Some of them might not be ready to buy yet, … Read moreThe Importance of User-Experience for Your E-Commerce Website

You might have seen recent discussions and articles online around the subject of HTTPS and be wondering what it is, what all the fuss is about and whether you need to worry about your own website. What is HTTPS? HTTPS stands for Hypertext Transfer Protocol Secure and a website using it is encrypted which means … Read moreWhy Your Website Needs HTTPS?

Rare Digital Marketing has been appointed by Eurofit Direct to help deliver on their ambitious growth plans. Our digital marketing team will be assisting fellow Yorkshire business with their plans to grow their business presence online by targeting, reaching and driving high-quality traffic to their website. Rare Digital Marketing’s role will be focused primarily on … Read moreRDM Supports Fellow Yorkshire Business with Growth

The New Year might be long gone but, with spring on the horizon, it feels like a second chance for new beginnings and time to spring clean not only our homes but our digital marketing campaigns too. If you find that your PPC campaigns are not delivering the best return on investment, it might be … Read moreIs it Time to Spring Clean Your PPC Campaigns?