Month: February 2018

5 Mistakes That Could Be Killing Your Digital Marketing Efforts

By Amy Renardson / 23rd February 2018

Digital marketing presents us with a huge opportunity for great brand exposure locally, nationally and internationally but so many businesses get marketing strategies wrong and can actually end up harming their brand. We’re all familiar with the United Airlines PR catastrophe that saw a viral video of a man being thrown off the plane due … Read more5 Mistakes That Could Be Killing Your Digital Marketing Efforts

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How to Squeeze More Out of Your PPC Campaigns

By Amy Renardson / 19th February 2018

PPC is an extremely effective way to drive qualified and high-intent traffic to your website or landing pages and boosting your sales and revenue. However, as it’s such as great method, it’s also highly competitive and, if you don’t know how to optimise properly, it can be expensive to drive clicks. Here are just a … Read moreHow to Squeeze More Out of Your PPC Campaigns

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Do you Know How to Use SEO to Complement Your Inbound Marketing Strategy?

By Amy Renardson / 16th February 2018

Welcome to the third part of our series of blogs based on inbound marketing. This time, we’re looking at the role that SEO plays in your inbound marketing strategy. On the surface, inbound marketing and SEO appear to be two separate strategies. However, if you integrate the two together, they will work in harmony and … Read moreDo you Know How to Use SEO to Complement Your Inbound Marketing Strategy?

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How to Write Emails that Connect with your Customers

By Amy Renardson / 13th February 2018

Email marketing is one of the best ways to speak directly to both prospective and existing customers, keeping in touch with them so that when they’re ready to make a purchase, they think of your brand. Emails are a great way to build trust and relationships with your customers. But, what happens when no-one opens … Read moreHow to Write Emails that Connect with your Customers

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How To Use PPC Within Your Inbound Marketing Strategy

By Amy Renardson / 9th February 2018

You might remember our last blog, Your Guide to Inbound Marketing and Business Growth, in which we told you all about inbound marketing and how it can help you to grow your business. This week, we want to provide a deeper insight into Inbound Marketing and the strategies you can use. We’re going to focus … Read moreHow To Use PPC Within Your Inbound Marketing Strategy

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How to Avoid Disaster When Your Search Rankings Fail

By Amy Renardson / 6th February 2018

You’ve spent a huge amount of time, resources and effort in getting your website into the top organic search results for your chosen keywords and phrases. You wake up one morning and realise that traffic to your site has fallen significantly along with your search rankings. Why can this happen? How long will it take … Read moreHow to Avoid Disaster When Your Search Rankings Fail

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Your Guide to Inbound Marketing and Business Growth

By Amy Renardson / 2nd February 2018

Over the last 20 years, as technology and the internet has developed, so too have our buying habits and the way that we consume information. This has also lead to a significant shift in the way we advertise to customers. Customers no longer want to be interrupted, they want to be helped, guided and advised. … Read moreYour Guide to Inbound Marketing and Business Growth

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