Traditional marketing methods can be hard to measure and track and are often expensive ways to get your brand name out there. Many brands cut marketing out when trying to save money and budget but it doesn’t have to be expensive. Digital marketing provides a more cost-effective way to get your business in front of your target audience and seen by the right people at the right time. Online presence is becoming an integral part of every business’ survival as consumers move online to look for information before purchasing products or services. An integrated digital marketing strategy can help you get in front of your customers when they’re searching for your offering.
Here are 5 reasons why your business NEEDS digital marketing:
1. More Cost-Effective
Small businesses often have very few resources but digital marketing can provide a much better and more cost-effective marketing channel that really delivers results. 40% of businesses claim considerable savings when using digital techniques compared to more traditional marketing methods. SMEs using digital marketing techniques have a 3.3 times better chance of expanding both their workforce and business. Some digital equivalents to magazines and TV such as blogging, YouTube and Social Media are free ways to reach your target audience if you’re working with a smaller budget. Food for thought if you're trying to think of a better way to promote your business!
2. A Targeted Audience
There are many digital marketing tools such as Google Analytics and social media analytic tools which allow you to see exactly who is viewing your campaigns, their age, gender, location and even specific interests. Once you have this information, you’re able to more accurately pinpoint and target the correct people.
Using PPC, SEO, paid and organic social media and content marketing, you can drill down into specific audiences and make sure your marketing activities are seen by your customers when they’re searching for your products or services online. Customer experience is one of the most important elements of marketing so interacting with customers is essential and it’s online channels that allow you to communicate effectively.
3. Reach the Mobile Generation
Over the last 5 years, mobile phones have dramatically changed the way that consumers find and digest information. With the ability to search for products and services at anytime, anywhere, it has become increasingly important for brands to make sure they’re visible online when someone’s looking for them. Customers want useful and relevant information at their fingertips.
A well thought out and planned digital marketing strategy makes your business visible to customers in specific locations or times. 82% of smartphone users now use search to find local businesses and a further 82% use their phones to research something when they’re standing in a shop.
4. Accurate ROI
With many forms of traditional marketing, it can be difficult to track and monitor responses in order to pinpoint accurate ROI data and which methods do and do not work for your business. Tools such as Google Analytics and Adwords can help you to track all campaigns and find out which is the most cost-effective and bring in the most leads or sales. Digital campaigns can also be altered frequently and quickly to maximise ROI.
5. Builds Brand Reputation
Having a good presence online also helps you to build your brand reputation. Commenting, sharing and interacting with customers on social media in particular helps to build relationships and make sure customers are talking about you and your products or services. The more content and the more visible you can be online, the more people are going to find out about you.
Digital marketing has become a prominent way for brands to target and find the right customers. Digital techniques allow you to see the demographics of the people who are interacting with and seeing your campaigns which then allows you to target those people more accurately in the future.
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