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Top 7 Free Social Media Tools For Your Business

If you’re in charge of social media you’ll know just how much time it consumes. From creating a plan, finding the correct images, writing the text, and then posting across multiple social networks. The whole ordeal can take your focus away from o...

Is Your Website Search Engine Friendly?

Anybody who has built, or had a website built for them wants to drive as much ‘free’ traffic from search engines as possible. By improving the ranking of the site with search engines such as Google and Bing, the number of clicks from the organic ...

How to Build Successful Social PPC Ads

If you’re thinking about jumping on the social PPC (Pay-per-Click) bandwagon you’ve come to the right place. In this article, we’ll be exploring what social PPC is and how it can help drive your business....

Local SEO - Beginners Guide

If your business is location-based and you want to drive local search traffic to your website, in addition to your regular SEO activity, you should also consider optimising your website for local SEO too. 46% of all Google searches are local....

Google Ads Guide (Part 1): Setting Up Your Ads

So, your business is doing well, and you’ve decided to invest a percentage of your marketing budget into Pay Per Click (PPC) using Google Ads – previously known as Google AdWords So, where do you start? In this article, we’ll be loo...

Google Ads Guide (Part 2): Better Ads. More Clicks

Ok, so you’re ready to grow your business using Google Ads, you’ve set up your ad groups, done a bit of research on what your customers will search and know who you want to target, now what? Why aren’t your ads converting? Unfortuna...

Adding Local Schema Markup Using Google Tag Manager

Easy to follow instructions on adding Local Schema Markup to your website without the need for a developer....

What is PPC?

PPC is effective if you want to reach people who are actively searching for terms related to your business. With thorough keyword research, well-written ads and efficient bids you can get good returns for your efforts. PPC is measurable and trackable...

How to Choose the Best Keywords for your Digital Marketing Strategy

Choose the right set of keywords and your website will rank well and attract visitors who are much more likely to convert. Choose the wrong keywords and you’re really going to struggle to see results....

Should You be Remarketing to Your Customers?

Remarketing is an extremely powerful tool which allows you to target visitors to your website with targeted and personal display ads in order to remind those who did not purchase from you about your brand as they browse the web. The people who have a...
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