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eCommerce Lead Generation: Sales Boosting Strategies

By creating a lead generation strategy you’ll be able to attract quality traffic to your e-commerce site. In this article, we’ll demonstrate some best practices you can use to increase the lead generation for your e-commerce business....

Top 7 Free Social Media Tools For Your Business

If you’re in charge of social media you’ll know just how much time it consumes. From creating a plan, finding the correct images, writing the text, and then posting across multiple social networks. The whole ordeal can take your focus away from o...

Is Your Website Search Engine Friendly?

Anybody who has built, or had a website built for them wants to drive as much ‘free’ traffic from search engines as possible. By improving the ranking of the site with search engines such as Google and Bing, the number of clicks from the organic ...

Google Ads Guide (Part 3): The Perfect Landing

Should You Be Using Landing Pages? In short, yes! You may think your website covers everything your customer needs and it may look the absolute business, so why bother building extra pages? With landing pages you can deliver an even more targeted si...

How to Build Successful Social PPC Ads

If you’re thinking about jumping on the social PPC (Pay-per-Click) bandwagon you’ve come to the right place. In this article, we’ll be exploring what social PPC is and how it can help drive your business....

Local SEO - Beginners Guide

If your business is location-based and you want to drive local search traffic to your website, in addition to your regular SEO activity, you should also consider optimising your website for local SEO too. 46% of all Google searches are local....

Google Ads Guide (Part 1): Setting Up Your Ads

So, your business is doing well, and you’ve decided to invest a percentage of your marketing budget into Pay Per Click (PPC) using Google Ads – previously known as Google AdWords So, where do you start? In this article, we’ll be loo...

Google Ads Guide (Part 2): Better Ads. More Clicks

Ok, so you’re ready to grow your business using Google Ads, you’ve set up your ad groups, done a bit of research on what your customers will search and know who you want to target, now what? Why aren’t your ads converting? Unfortuna...

Zach Rodgers Joins the RDM Team

We’re welcoming Zach Rodgers to the Rare Digital Marketing team. He’s here to enhance our PPC strategy and delivery....

Job Vacancy: PPC Manager

Due to rapid growth Rare Digital Marketing is looking for an experienced PPC Manager to join the team. We are looking for someone who can develop our client’s paid search, display and paid social campaigns....
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