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Job Vacancy: PPC Manager

Due to rapid growth Rare Digital Marketing is looking for an experienced PPC Manager to join the team. We are looking for someone who can develop our client’s paid search, display and paid social campaigns....

Laura Warrior Joins the RDM Team

We’d like to welcome Laura to the RDM team, as she joins this week as our new Digital Marketing Executive. She’s joining Rare after a great period of growth in recent months....

Adding Local Schema Markup Using Google Tag Manager

Easy to follow instructions on adding Local Schema Markup to your website without the need for a developer....

Job Vacancy: Digital Marketing Executive

Due to continued growth, we are looking for a Digital Marketing Executive to join the team in our Sheffield office, reporting to the Digital Marketing Manager...

What is PPC?

PPC is effective if you want to reach people who are actively searching for terms related to your business. With thorough keyword research, well-written ads and efficient bids you can get good returns for your efforts. PPC is measurable and trackable...

How to Choose the Best Keywords for your Digital Marketing Strategy

Choose the right set of keywords and your website will rank well and attract visitors who are much more likely to convert. Choose the wrong keywords and you’re really going to struggle to see results....

Should You be Remarketing to Your Customers?

Remarketing is an extremely powerful tool which allows you to target visitors to your website with targeted and personal display ads in order to remind those who did not purchase from you about your brand as they browse the web. The people who have a...

A Guide to Local SEO

If your business is location-based and you want to drive local search traffic to your website, in addition to your regular SEO activity, you should also consider optimising your website for local SEO too. ...

Keeping Up with Google; Your Guide to Algorithm Updates

If you’re managing an SEO strategy for your business, you’re going to want to know how Google ranks your site and the factors that could help or hinder your success. If you want to understand the traffic patterns for your website and follow best ...

The Ultimate Guide to Evergreen Content

We’ve all Googled ‘How to Change a Tyre’ or ‘How to Fix a Leaking Tap’ when we’re at home and need help with simple everyday tasks. Even if you didn’t realise it at the time, this is evergreen content and is useful and relevant to us at...
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